la femme
A FASHION FILM FOR RARUS
“La Femme” concept was born when Cristiano was inspired by several films and photos. He slowly started to idealize a film for Rarus brand.
For “La Femme”, Rarus’ owners asked for a non-comercial video. The approach should be totally different from the standard fashion videos, with an unique identity.
This video is for the viewer to watch, absorb, be seduced and, in the client’s own words, “gives the viewer a clear idea of what Rarus is”.
Rarus is a fashion brand, which position is bold, free and seductive. from the very beginning, the brand’s purpose was to offer fashion trend items at an affordable price range, maintaining high levels of quality.
credits
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Cristiano Alves dos Santos
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Cristiano Alves dos Santos Gonçalo Loureiro
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Rafaela Marinho
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